As one of six premier brands within the global Thermo Fisher Scientific corporation, Thermo Scientific empowers scientists with advanced instruments, equipment, software, and more – leading them to critical answers across a broad range of complex research applications. This world-renowned brand engaged Bonfire Effect to complete design and messaging work for an exciting publication project.

Adopting the analysis, precision, and commitment of the Thermo Scientific brand, Bonfire Effect assembled a team of writers, designers, and brand strategists to create an impactful 2019 Marketplace concept and visual approach. Working closely with the Thermo Fisher Scientific corporate brand team, we cultivated differentiation through design and messaging elements that still honored and upheld the well-established credibility of Thermo Scientific. The final Marketplace concept included creative thematic language and support messaging, brought to life with original illustrations and detailed design – all intended to engage next-generation researchers as they conquer the scientific quest.